Maciej W. Iwankiewicz
managing partner, founder of the brand Broad-Reach
marketing and communication strategist,
public relations and public affairs practitioner,
corporate sustainability and responsibility
Professional synergy of two disciplines - marketing and
He advises the management
boards, prepares and implements
marketing and communication strategies. Builds brands and brands images,
specjalizes in PR and PA, crisis communication and political
Implements projects increasing the
efficiency of business enterprises. Helps to shape organizational
cultures based on the identified value systems. Conduct
workshops on marketing, communications, CSR, public speaking and
negotiation. Supports manager in the process of negotiation and business
Organizes debates and conferences.
Columnist, publishing on the Internet and recognized business, marketing and HR
in polish). He is the author of feuilletons about management in the
convention sailor stories "McNavy'sStories" (in Polish).
In his work he uses a broad knowledge and
experience in the field of psychology, particularly in the areas of body
language, emotions and human behavior, as well as the development of
personal and social relationships.
He is the
Broad-Reach (from 2003,
He serves as the member of the management board of
European Space Foundation (www.spacefdn.com).
Responsibes in particular for the project Baltic Challenge (www.balticchallenge.eu),
associated with the
development of robotic technology, and processing of satellite data for
the exploration and exploitation of underwater space. Also he acts as a
supporting member of the Polish Chamber of Unmanned Systems, involved in
activities related to projects of robots and remotely operated
As a volunteer advises the
beneficiary of the foundation Ashoka
poland.ashoka.org) and also
Foundation for Development of Polish Regatta Sailing "Regatta Sea" (from 2015,
Cooperated with the
Business Dialog (2009-2016,
www.businessdialog.pl), engaging in activities
related to the exchange of knowledge and experience in projects for
managers of companies.
Co-organized a series of open meetings on topics of
social-business Ideas-Reenactment, earlier as Demosthenes Meetings (2012-2015,
He graduated from
the University of Technology in Wroclaw (1991) in the field of machinery and
vehicles, and the postgraduate studies of marketing at the University of
Economics in Wroclaw (1993). He also completed a lot of professional
training in psychology, business, organization, sales and negotiations.
For over twenty years he has worked for consulting, information
technology, banking and FMCG companies. He was involved in market analysis and marketing
strategies, marketing campaigns and led the branding and activities
related to business development.
He has several years of experience in
the position of Member and the Chairman
of the Supervisory Board
group listed on the New
Connect WSE, supported the creation of the company's strategy and the development of
product and services.
Was active as
a member of the Chapter of the
and was a Member of Expert Council
of Center of Dialogue and Analysis Thinktank
and an adviser of international Association EuroCloud
for which was carried out activities in the field of public affairs
and lobbying. Has also conducted
workshops on communication, presentation, PR and CSR for
Marketing Communication Academy (2012-2014).
Privately he is interested in cinema and
literature of history, fact and science-fiction. Actively
sailing and swimming, as well as
in the mountains
and ride a
horse. Plays the guitar and performs poetry sung and shanties.
A smooth sea
never made a skilled sailor.
It is the set of sails, not the direction of the wind, that
determine wich way we will go.
fool can navigate dthe world sober. It takes a really
good sailor to do it drunk.
Try not to
become a man of success, but rather try to be become a man of value.
isn't lost time.