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FEUILLETONS

Maciej W. Iwankiewicz

managing partner, founder of the brand Broad-Reach

marketing and communication strategist, public relations and public affairs practitioner, corporate sustainability and responsibility creator

Professional synergy of two disciplines - marketing and mechanical engineering.

He advises the management boards, prepares and implements business, marketing and communication strategies. Builds brands and brands images, specjalizes in PR and PA, crisis communication and political marketing.

Implements projects increasing the efficiency of business enterprises. Helps to shape organizational cultures based on the identified value systems. Conduct workshops on marketing, communications, CSR, public speaking and negotiation. Supports manager in the process of negotiation and business mediation.

Organizes debates and conferences. Columnist, publishing on the Internet and recognized business, marketing and HR press (www.macivan.eu in polish). He is the author of feuilletons about management in the convention sailor stories "McNavy'sStories" (in Polish).

In his work he uses a broad knowledge and experience in the field of psychology, particularly in the areas of body language, emotions and human behavior, as well as the development of personal and social relationships.

He is the founder and managing partner Broad-Reach (from 2003, www.broad-reach.eu).

He serves as the member of the management board of European Space Foundation (www.spacefdn.com). Responsibes in particular for the project Baltic Challenge (www.balticchallenge.eu), associated with the development of robotic technology, and processing of satellite data for the exploration and exploitation of underwater space. Also he acts as a supporting member of the Polish Chamber of Unmanned Systems, involved in activities related to projects of robots and remotely operated underwater vehicles.

As a volunteer advises the beneficiary of the foundation Ashoka (from 2015, poland.ashoka.org) and also works for Foundation for Development of Polish Regatta Sailing "Regatta Sea" (from 2015, www.regatymorskie.com).

Cooperated with the publishing house Business Dialog (2009-2016, www.businessdialog.pl), engaging in activities related to the exchange of knowledge and experience in projects for managers of companies. Co-organized a series of open meetings on topics of social-business Ideas-Reenactment, earlier as Demosthenes Meetings (2012-2015, Idee-Rekonstrukcja, Spotkania Demostenesa).

He graduated from the University of Technology in Wroclaw (1991) in the field of machinery and vehicles, and the postgraduate studies of marketing at the University of Economics in Wroclaw (1993). He also completed a lot of professional training in psychology, business, organization, sales and negotiations.

For over twenty years he has worked for consulting, information technology, banking and FMCG companies. He was involved in market analysis and marketing strategies, marketing campaigns and led the branding and activities related to business development.

He has several years of experience in the position of Member and the Chairman of the Supervisory Board of capital group listed on the New Connect WSE, supported the creation of the company's strategy and the development of product and services.

Was active as a member of the Chapter of the Marketing Strategists Club (2012-2015), and was a Member of Expert Council of Center of Dialogue and Analysis Thinktank (2012-2013), and an adviser of international Association EuroCloud Poland (2013-2014), for which was carried out activities in the field of public affairs and lobbying. Has also conducted workshops on communication, presentation, PR and CSR for Marketing Communication Academy (2012-2014).

Privately he is interested in cinema and literature of history, fact and science-fiction. Actively practices sailing and swimming, as well as runs, walks in the mountains and ride a horse. Plays  the guitar and performs poetry sung and shanties.

Valuable thoughts:

A smooth sea never made a skilled sailor. (English proverb)

It is the set of sails, not the direction of the wind, that determine wich way we will go. Jim Rohn

Any damn fool can navigate dthe world sober. It takes a really good sailor to do it drunk. Sir Francis Chichester

Try not to become a man of success, but rather try to be become a man of value. Albert Einstein

Helping isn't lost time. (Chinees proverb)

 

 

branding   CSR   employer branding   crisis communication   internal communication   organizational culture   lobbing   marketing   mediation and negotiation   market positioning   product placement   public relations   public affairs   business relations   reputation   organizational growing   effective communication   strategy   personal brand   business events   change management

 

 

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